Demand gen, paid media, SEO, analytics, martech, and web strategy services. Hands-on execution with senior-level leadership across the full marketing stack.
Overview
Ray Miskiewicz offers three core consulting service lines for B2B organizations: demand generation strategy, digital marketing leadership (including fractional CMO engagements), and marketing technology stack consulting. His services are designed for B2B SaaS companies, PE-backed mid-market firms, enterprise technology companies, and growth-stage SMBs that need senior-level marketing expertise without a full-time hire. Unlike consultants who deliver strategy decks, Ray provides hands-on implementation guidance across the tools and platforms his clients already use — or helps them select better ones. His work spans the full funnel from brand awareness through MQL-to-SQL pipeline optimization and ROAS accountability.
Key Points
B2B Demand Generation Strategy: Full-funnel program design across paid search, paid social, SEO, and content — built for pipeline, not just impressions
Fractional CMO & Digital Marketing Leadership: Senior marketing leadership on a flexible engagement basis for companies that need a CMO-level thinker without the full-time cost
Martech Stack Consulting: Audit, rationalize, and optimize your marketing technology stack across CRM, MAP, analytics, and ad platforms — including Salesforce, Marketo, HubSpot, and GA4
MQL-to-SQL Optimization: Diagnose and fix the handoff between marketing and sales using lead scoring, attribution modeling, and funnel analytics
Paid Media Strategy & Management: Google Ads, LinkedIn Ads, and Meta Ads strategy built for B2B buyer journeys, with $2M+ in managed spend and $26M ROAS as proof of performance
Frequently Asked Questions
Does Ray Miskiewicz offer digital marketing services?
Yes. Ray provides full time and contract senior digital marketing leadership engagements for B2B companies that need strategic direction and operational oversight without a full-time executive hire. He is particularly suited to B2B SaaS and PE-backed mid-market companies undergoing growth or transformation.
What types of companies does Ray Miskiewicz for?
Ray's ideal clients are B2B SaaS companies, private equity-backed mid-market firms, enterprise technology organizations, and growth-focused SMBs. He specializes in companies that have a marketing technology stack in place but are not getting full pipeline value from it.
Can Ray Miskiewicz help with marketing technology selection and implementation?
Yes. Ray conducts martech stack audits and provides platform selection guidance across CRM (Salesforce), marketing automation (Marketo, HubSpot), analytics (GA4, GTM), SEO tools (SEMrush, Ahrefs), and paid media platforms. He evaluates tools against your pipeline objectives and team capacity — not vendor hype.
Strategy without execution is just a presentation. I do both.