Case Studies | Ray Miskiewicz

Overview

Ray Miskiewicz is a B2B digital marketing consultant with documented results across demand generation, web program management, and martech operations. At CGS, he designed and led a full-funnel ABM program that generated 2,150 leads, 54 opportunities, and approximately $26M in closed-won revenue over 12 months. At Element Solutions, he standardized six business unit websites onto a single Drupal 10 platform with unified Salesforce lead routing, consent management, and a consistent measurement stack. At BlueCherry by CGS, he owned the end-to-end website rebuild program including agency selection, procurement, and cross-functional delivery across IT, SecOps, Legal, and Marketing.

CGS ABM Program

2,150 leads, 54 opportunities, and ~$26M in closed-won revenue in 12 months from a $2M+ paid media budget.

Element Solutions

Standardized six business unit websites onto Drupal 10 with unified Salesforce lead routing, consent management, and a consistent measurement stack.

BlueCherry Website Rebuild

Owned the full end-to-end website rebuild program including procurement, agency selection, and cross-functional delivery across IT, SecOps, Legal, and Marketing.

Program Breadth

Work spans demand generation, enterprise web programs, and martech operations across B2B SaaS and enterprise technology organizations.

Closed-Loop Measurement

All programs built with end-to-end measurement — UTM governance, Salesforce pipeline attribution, and executive reporting.

Frequently Asked Questions

What case studies does Ray Miskiewicz have?

Ray has three published case studies: the CGS ABM and pipeline program (~$26M closed-won revenue), the Element Solutions business unit website unification (six sites standardized onto Drupal 10), and the BlueCherry website rebuild (end-to-end web program ownership including procurement and multilingual delivery).

What industries has Ray Miskiewicz worked in?

Ray's documented work spans B2B SaaS (CGS/BlueCherry), specialty chemicals (Element Solutions), and telecom infrastructure (Iconectiv). His programs cover demand generation, web and martech operations, and revenue operations across enterprise and mid-market organizations.

Does Ray Miskiewicz have measurable results from his work?

Yes. The most documented result is the CGS ABM program, which generated approximately $26M in closed-won revenue across 26 deals with an average deal size of ~$1M over a 12-month period, from a $2M+ paid media budget.