20+ years in digital marketing and operations. Senior Director-level experience across demand gen, paid media, SEO, analytics, and martech.
Overview
Ray Miskiewicz has over 20 years of B2B digital marketing and operations experience, having held senior leadership roles at CGS, Element Solutions, Iconectiv, and Realogy/Better Homes & Gardens. His career spans demand generation, marketing technology management, paid media, SEO, and revenue operations — with direct ownership of platforms including Salesforce, Marketo, HubSpot, GA4, GTM, Google Ads, LinkedIn Ads, and Meta Ads. He earned an MBA in Information Technology and holds certifications in AI Prompting, Google Analytics 4, Google Ads, and LinkedIn Marketing Strategy. His most quantified achievement is generating $26M in ROAS within 12 months at CGS while managing a $2M+ budget and a team of six or more direct reports.
Key Points
CGS: Generated $26M in ROAS in 12 months, managing $2M+ in paid media spend and a team of 6+ direct reports — one of the highest-ROI demand generation programs in the company's history
Element Solutions: Held senior digital marketing leadership, overseeing multi-channel B2B marketing operations and martech platform management for a global specialty chemicals enterprise
Iconectiv: Led digital marketing and operations for a telecom infrastructure technology company, driving pipeline through integrated demand generation and marketing automation
Realogy / Better Homes & Gardens: Senior marketing role within one of the largest real estate services organizations in North America, managing digital programs at scale
Credentials & Certifications: MBA in Information Technology; certified in AI Prompting, Google Analytics 4, Google Ads, and LinkedIn Marketing Strategy — evidence of both formal business education and continuously updated technical expertise
Frequently Asked Questions
Where has Ray Miskiewicz worked in his marketing career?
Ray Miskiewicz has held senior marketing and operations roles at CGS (a global business applications and outsourcing firm), Element Solutions (a specialty chemicals company), Iconectiv (a telecom technology provider), and Realogy/Better Homes & Gardens (a major real estate services company). He now consults independently through raymiskiewicz.com.
What were Ray Miskiewicz's most significant measurable results in-house?
The most documented achievement is at CGS, where Ray delivered $26M in ROAS within a 12-month period while managing a $2M+ marketing budget and leading a team of 6 or more direct reports. His experience also includes managing complex martech stacks and building demand generation programs from scratch at multiple enterprise organizations.
What certifications and education does Ray Miskiewicz hold?
Ray holds an MBA in Information Technology, which grounds his marketing expertise in systems thinking and business strategy. He is also certified in AI Prompting, Google Analytics 4 (GA4), Google Ads, and LinkedIn Marketing Strategy — certifications he maintains to stay current with platform-level changes that directly affect campaign performance.
"I've built and run the programs. I know what breaks at 3AM — and how to fix it before the board meeting."